Gathered customer feedback through social media to determine the most important parts of the bill.
Collected more feedback through our “Heat Map” survey and Bill Builder tool.
Handed off to a team of designers, resulting in 280 versions – customers selected the top 4!
Customers rated the elements of the top 4 designs and a clear winner was identified.
ComEd developed a new prototype, validated the new design with customers, and began production testing.
Testing completed, new design approved, and the bill hit mailboxes in March.