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Superdawg

Powering Superdawg with new LED Lighting
 

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PROJECT SNAPSHOT: Superdawg
​Location
Milwaukee Avenue​
Energy-saving improvements
  • Outdoor LED Fixtures
  • Indoor Fluorescent Replacements
  • Screw-In LED Bulbs
Estimated annual energy savings 103,715 kWh
Total project cost $17,702
ComEd Energy Efficiency Program incentive $15,356
Project cost after incentive $2,346
Estimated annual electric cost savings $9,972
Estimated payback after incentive 3 months

The Team

The project succeeded thanks in part to the Service Provider’s ability to recommend energy efficiency measures that worked for the customer’s specific needs. The staff at Superdawg were closely involved with every step of the project, leading to effective collaboration between all parties.“Nothing was a problem and they never said we can’t do that or that’s crazy or you’re wrong. It was a perfect, collaborative effort”, said Berman, who encourages those considering an energy efficiency project to involve themselves in the process as much as possible.

Project Benefits

Berman was so pleased with the results of the initial project that he ended up undertaking projects at the Wheeling Superdawg location and at their warehouse in Skokie. Lighting was overhauled at each location. New fixtures and motion sensors replaced the obsolete fixtures at these locations to make it an energy efficiency trifecta for Superdawg!

Project Summary

Superdawg Drive-In is a historic, family-owned and operated hot dog chain with locations on Chicago’s North side and in Wheeling. The restaurant can’t be missed due to its distinctive architectural design featuring two 12-foot-tall hot dogs. Working with the ComEd Energy Efficiency Program, owner Scott Berman was able to maintain the restaurant’s iconic look while completely updating its lighting.

The Solution

Overhauling Superdawg’s lighting both inside and outside the restaurant presented a unique challenge. Owner Scott Berman wanted to be more energy efficient without sacrificing the familiar appearance that customers have come to expect

To comply with Berman’s vision, fluorescent lighting in the kitchen and parking lot, including overhead, flood, and menu box bulbs, were replaced with brighter LEDs, leading to an overall increase in the quality of illumination.

LEDs also replaced old fixtures in the dining room, on the roof, and inside several architectural features around the restaurant’s characteristic facade. Superdawg looks like it did before, only brighter and more energy-efficient.

“It was a perfect, collaborative effort...exactly what we wanted, to be exactly like we were before, only nicer.” - Scott Berman, Superdawg Drive-In Owner
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